The Group Travel Leader Inc. partnered with the Kentucky Department of Travel to produce their annual Kentucky Group Travel Guide. This guide was created to be evergreen and is the main group travel marketing piece to promote Kentucky destinations and attractions to qualified group travel planners.
The guide was mailed to 15,000 tour operators and group travel planners. In addition, The Group Travel Leader Inc. distributed the marketing piece at all major group travel trade shows including ABA, NTA, Heartland, Domestic Showcase, Select Traveler, Going On Faith, and more. We also emailed the digital edition to over 16,000+ online readers and featured the magazine on both the grouptravelleader.com and kentuckytourism.com websites for one year.
