The Group Travel Leader Inc. partnered with the Tennessee Department of Tourist Development to produce a Tennessee Group Travel Guide. This guide was created to be evergreen and is the main group travel marketing piece to promote Tennessee destinations and attractions to qualified group travel planners.
The guide was mailed to 14,000+ tour operators and group travel planners. In addition, The Group Travel Leader distributed the marketing piece at all major group travel trade shows including ABA, NTA, Heartland, Domestic Showcase, Select Traveler, Going On Faith, and more. We also emailed the digital edition to over 16,000+ online readers and featured the magazine on both the grouptravelleader.com and tnvacation.com websites.
